@UPenn University Life Department
Building Community through Strategic Communications
AUG/23-Jan/24
Project Deliverables:
Project Details and Process
Project Details and Process
Social Media & Digital Communication
As a Student Engagement & Community Development Graduate Assistant, I leveraged various digital platforms to promote University Life events and initiatives. I created engaging social media posts for the New Student Orientation Instagram account, reaching incoming students and helping them feel connected to the Penn community from day one. I also contributed articles and announcements to the Penn Today website, the university's official news outlet, to showcase the impact of University Life programs and highlight student achievements.
Instagram Accounts Managed:
π @houstonhallupenn
π @nsoaipenn
Program Event Newsletter
π Click here
Website Management and Calendar Updates:
To ensure that studentsβ access to accurate and up-to-date information about University Life events and opportunities, I managed calendar updates on the administrationβs website, drafted and edited articles to publish and recap on important events and announcements.
By keeping the website current and user-friendly, I helped students stay informed and engaged with resources and programs available to them.
By crafting informative and engaging content for the University Life and Penn Today websites, I helped raise awareness of key initiatives, celebrate student and faculty achievements, and foster a strong sense of community.
Announcement Article & Posts
πArticle
π Fall Research Expo
Meeting Coordination and Documentation:
I facilitated effective communication between students and university leadership by:
Leading the Advisory Council to foster open dialogue
Organizing and facilitating productive virtual and in-person staff meetings
Drafting and Documenting timelines, proposals, agendas, minutes, etc.
Gathering Feedback with surveys
Documents:
πProposal
πMeeting Minutes
πAgenda
πSurvey
Interpersonal Communication and Leadership:
Effective communication isn't just about crafting messages; it's also about building capacity and improving engagement. I recruited and trained student employees and volunteers to participate in and support University Life initiatives.
Training Presentation:
πPresentation