@UPenn University Life Department

Building Community through Strategic Communications

AUG/23-Jan/24

Project Deliverables:

Project Details and Process

Project Details and Process

Social Media & Digital Communication

As a Student Engagement & Community Development Graduate Assistant, I leveraged various digital platforms to promote University Life events and initiatives. I created engaging social media posts for the New Student Orientation Instagram account, reaching incoming students and helping them feel connected to the Penn community from day one. I also contributed articles and announcements to the Penn Today website, the university's official news outlet, to showcase the impact of University Life programs and highlight student achievements.

Instagram Accounts Managed:

πŸ‘‰ @houstonhallupenn

πŸ‘‰ @nsoaipenn

Program Event Newsletter

πŸ‘ˆ Click here

Website Management and Calendar Updates:

To ensure that students’ access to accurate and up-to-date information about University Life events and opportunities, I managed calendar updates on the administration’s website, drafted and edited articles to publish and recap on important events and announcements.

By keeping the website current and user-friendly, I helped students stay informed and engaged with resources and programs available to them.

By crafting informative and engaging content for the University Life and Penn Today websites, I helped raise awareness of key initiatives, celebrate student and faculty achievements, and foster a strong sense of community.

Announcement Article & Posts

πŸ‘‰Article

πŸ‘‰ Fall Research Expo

πŸ‘‰ Rethinking Electoral Maps

Meeting Coordination and Documentation:

I facilitated effective communication between students and university leadership by:

  1. Leading the Advisory Council to foster open dialogue

  2. Organizing and facilitating productive virtual and in-person staff meetings

  3. Drafting and Documenting timelines, proposals, agendas, minutes, etc.

  4. Gathering Feedback with surveys

Documents:

πŸ‘‰Proposal

πŸ‘‰Meeting Minutes

πŸ‘‰Agenda

πŸ‘‰Survey

Interpersonal Communication and Leadership:

Effective communication isn't just about crafting messages; it's also about building capacity and improving engagement. I recruited and trained student employees and volunteers to participate in and support University Life initiatives.

Training Presentation:

πŸ‘‰Presentation